HtmLab starts from the premise that the internet as a medium
is most effective when it’s
personalized. The internet is unique in its interactivity.
If enabled to do so, customers will
invest their time and attention in a brand online in order
to receive personalized rewards
in return. Companies that understand the power of personalization
and loyalty marketing
will achieve sustainable market leadership.
To achieve this, HtmLab works with your company to anticipate
the needs of your
customers. We seek to provide solutions that empower users,
giving them the ability to
actively direct the type of service they receive. We believe
that Instant Messaging tools and
associated peer to peer utilities are an integral part of
that plan. So are customized Rich
Internet Applications that offer fast data refreshing and
user feedback.
Every situation is unique but many of our solutions combine
enhanced versions of our
products, with a compliment of custom-built components.
HtmLab, or Human Technology Media Lab began as a Software
Design company in
Singapore in 1998.
Our first major projects were in support of Singapore’s
major Internet Service Providers.
In 2000 we provided the cd starter kits for StarHub’s
Surf for Free project, which involved
the distribution of more than 500 thousand cd-roms.
The success of that project lead us to a relationship with
mysingtel and a similar program
which successfully attracted more than 1.2 million pre-registered
users.
We have continued to provide service to these major ISPs
in the form of Starter Kits and
Auto-dialers supporting all Windows and Macintosh platforms.
More recently, our business
has diversified. We have developed a portal page for mysingtel,
enabling SingNet to easily
program and update content on their users’ homepage,
as well as users themselves, who
can modify aspects of their portal.
Our latest endeavour involves a support module which has
already helped SingNet’s
Customer Support department save huge costs, reducing time
spent per help desk by
hours a day. iSupport succeeds by automating many of the
tasks fundamental tasks that
help desks employees and their callers are bogged down with.
Our Clients
SingNet Pte Ltd
Singapore Telecommunications Ltd
StarHub Pte Ltd
MaxisNet bhd Sdn
Pacific Internet Ltd.
QuartelAsia Pte Ltd.
Management Team
Anthony Lim
Mr. Anthony Lim, Director in charge of Software Development
at HtmLab brings with him more than fifteen years of IT
and software development experience in the areas of system
programming, communication, computer aided design and manufacturing
(CAD/CAM), graphical application development and distributed
computing.
New Chin Chin
Ms. New Chin Chin, Director of Sales in charge of marketing
and sales in HtmLab brings with her 7 years of IT sales
in the area of Internet consultancy. Before co-founding
HtmLab, she established and successfully ran IT companies
Richwebz and iGolab.
