Access Enabling

HtmLab is the market leader in Internet Access Enabling. No one else has assisted
more Singaporeans onto the Internet than HtmLab.

Since our inception in 1999, Asia’s top ISPs have chosen HtmLab to develop their
Internet Starter Kits. And the services that we’ve successfully delivered to the
telecommunications industry, we have now adapted to serve a wider aspect of the
business community.

Our central concept of Access Enabling remains the same: we expedite customers
through the setup process, removing the technical and procedural obstacles that often
inhibit them from conducting business online. Then HtmLab helps you maintain
customer loyalty with solutions that further personalize the e-business experience.

Methodology

1. Starter Kits

By automating as much of the orientation process as possible, customers are spared
the inconveniences that make online business difficult: eg. time spent filling out forms,
contemplating hardware and software upgrades, sitting through long downloads.

Employing downloadable COM objects, and CD-ROMs makes it is possible to walk
users through the setup process, diagnosing technical limitations, initiating users to the
technology and the business philosophy of the merchant, and most importantly, delivering
a highly personalized experience that promises more personalized rewards later on.

2. Diversified Support Strategies

HtmLab helps you maintain the momentum achieved with the starter kit by providing
additional tools that can support continuing customer loyalty. Internet technologies are
diverse and powerful and they have the potential to dramatically enhance the level of
support you offer. And so they should.

Instant Messaging
Wireless technologies
Remote Desktop Support
Rich Internet Applications
Data Backup Utilities
Diagnostics Tools

Software Development:

As application development trends continue toward browser-based solutions HtmLab
is focused on developing ever-richer internet applications.

HtmLab can transform a simple web browser into a tool with awesome data-manipulating
capabilities. Working within the context of any IT environment, HtmLab can construct
graphical interfaces that you might not have thought possible from a common browser,
with all the speed and security that your business demands.

Management Consulting:

HtmLab works with your organization to ensure application investments are not made in
isolation. By understanding and articulating your cross-organizational challenges, HtmLab
is able to recommend solutions to quickly address critical challenges. HtmLab's approach
ensures a rapid return on your organization’s initial investments and provides a basis for
solving potential future issues

Conclusion

HtmLab can improve your e-business by ensuring your customer’s experience is as
efficient and personalized as possible. Whether you are a local SME or multi-national,
conducting b2c or b2b, HtmLab can put together a solution that is simple, personal
and powerful.

Comprehensive List of Services

Case Study 1 - SingTel Expan Managed Hosting Service Centre

Year: 2003

Client’s Challenge: To provide a Service Centre application where customers of Expan
– one of SingTel’s premium Data Centre services - can manage and configure aspects
of the accounts and service, monitor usage reports and statistics, and so on. The
application is to provide a custom interface and access crucial data at the Data Centre.
It is to have a custom interface, and premium branding.

Our Solution: The most apparent solution for SingTel’s Service Centre was a web-based application.
The thin-client advantages, as well as the ease of deploy-ability suggested that a browser-based
solution was most suitable.

But in order to provide the level of interface customization that SingTel required, HtmLab needed
to modify the straightforward browser-based application model. Instead, HtmLab built a
re-skinned version of MS Internet Explorer, removing standard navigation buttons and replacing
them with Expan-related material.

The address bar was removed, concealing server and directory information. The application
is deployed on-line and clients are automatically updated with the newest version every time
they login.

Results: SingTel’s Expan Hosting Service is steadily growing and the Service Centre
has been a major component of their client’s customer services.

Case Study 2 – StarHub ‘Free Access’ Starter Kit

Year: 2000

Client’s Challenge: At the time StarHub approached HtmLab to develop a Starter Kit for
their 'Free Internet Access' campaign, they were anxious to develop and launch their promotion
and the starter kit as quickly as possible in order to beat their competitors to the marketplace.

Their challenge was to find and secure as many subscribers as possible in order seize the
greatest possible market share of ‘free access’ web users. The solution needed to be
distributed widely and easily available. The signup process had to be straightforward with as
few prerequisites as possible.

HtmLab was required to design and deploy a solution that had no predecessor. It was to be
the first of its kind. And it was required to be delivered under an accelerated timeline.

Our Solution: Because it was estimated that most potential ‘free access’ users would be
unfamiliar with the internet, a multimedia intro was included in the cd-rom to educate users
about internet basics. The educational intro then merged into a sign up wizard with an
integrated dialer creation tool. Customers were able to select their own username/password,
which were fitted into the dialer and got customers accounts started right away.

Results: The first ‘Free Access’ Starter Kit build in Singapore was a huge success, attracting
more than 100,000 users in the first two weeks. Other regional ISPs subsequently released
similar programs, soliciting HtmLab for assistance in the process.